Digital lifestyle leader BenQ held a one day indoor cricket tournament for its channel partners in the UAE recently.
Over 160 enthusiasts, organised into 16 teams, participated in the event including Blue Bell Computers, NCS, Qline, Jacky’s Electronics, Esys, Computers Depot and a team from the BenQ Middle East from among others. Aptec, BenQ’s key channel partner in the UAE won the tournament held at the Insportz indoor stadium in Dubai. Winners walked away with exciting BenQ products and trophies.
“The tournament was a success and gave us an opportunity to meet our UAE business partners in a sporty and informal atmosphere,” said Manish Bakshi, general manager, BenQ Middle East and Africa. “We value our channel partners and wanted to reward them for their loyalty and support. BenQ has some of the best companies in the region working as part of its reseller network and many of these relationships go back over fifteen years. This celebration is also an occasion for us to recognise the success of our channel programmes in the UAE and I take this occasion to thank our distributors, for their contribution to our success.”
BenQ Middle East won the group’s ‘Country of the Year 2005’ accolade of based on its significant growth in profits, revenue and brand positioning in the regional market. According to BNA research, BenQ is the current No.3 producer of LCD monitors in the region, whilst revenue growth for 2005 versus 2004 reached 35 percent with profitability faring even better, a massive 50 percent increase for the same period.
Brand Positioning had strong results across all major product lines with LCD monitors scooping the number 1 position in Egypt, number 2 position in the UAE & KSA, and the third in the rest of Middle East & Africa. Similarly, scanners currently occupy the number one spot in the UAE, whilst BenQ Projectors hold the top position in KSA & Pakistan (second in the UAE). LCD TVs ranked fourth in both the UAE & KSA.
“We cannot increase channel partner productivity or drive mutual profitability without fully understanding the critical business issues our channel partners face. By networking with our channel partners outside restrictive office environments, we will be better positioned to support them. We know that partners want a reliable provider of high quality products and services, and that’s exactly what we deliver. This year, we are going to help our partner network achieve greater levels of success than ever before, and build upon our achievements in the region.”
Photo captions: Manish Bakshi, general manager, BenQ Middle East and Africa with the winners of the BenQ Cricket challenge 2006.
The BenQ Group currently comprises ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
For more information, please visit the website at BenQ.com.
