Energy drink Power Horse (PH) has formed a strategic partnership with the United Arab Emirates (UAE) Modern Refreshment Company as part of a new initiative to increase its market share in the Middle East.
Under the agreement, Modern Refreshment Company, a subsidiary of Masafi Mineral Water Company, will be the main sales partner of PH Middle East in the UAE, tasked with promoting and distributing ther energy drink across the UAE and Oman.
Power Horse has embarked on an aggressive marketing strategy to promote the brand which includes sponsoring the champion UAE rally driver, Shaikh Khalid Al-Qassimi as its Middle East and World Rally Car Pro-driver for the 2004 season.
Power Horse as a brand is owned and produced by Austria’s S. Spitz, a producer of carbonated nonalcoholic soft drinks. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
