Flip Media have completely redeveloped the website for Nayomi, the region’s leading lingerie and nightwear retailer.
www.nayomi.com.sa has been completely redesigned to fully reinforce the brand’s new identity and positioning. Featuring significantly enhanced functionality, the site provides customers with a private and personal experience where they can research, browse and purchase the Nayomi range of lingerie, nightwear, home and beauty products and accessories online.
The comprehensive site showcases the Nayomi range using modern and contemporary imagery and allows users to easily search for items by selecting a product category or by collection, fabric, silhouette or type, such as bridal or glamour. The website is powered by a shopping cart application enabling registered users to select items and purchase online via a secure online purchasing engine. Customers can pay for their transactions using Visa and MasterCard credit cards and Nayomi vouchers can also be redeemed online. Orders placed online are delivered using express courier services.
“We built the shopping cart application and architecture for www.nayomi.com.sa on the eCommerce module of our Chameleon Content Management System” said Dinesh Lalvani, Founder and Creative Director, Flip Media. “We have built the site in a very flexible way, so that Nayomi staff can quickly and easily create targeted online offers and promotions or to offer special discounts for multiple purchases.”
www.nayomi.com.sa has a store locator for the 80+ Nayomi stores in 26 cities across the Arabian Gulf and a history of the evolution of the brand from its inception in 1992. The site also features a media centre and an ‘Ask the Experts’ section offers advice on how to care for lingerie, how to measure bra sizes and how to check for breast cancer.
For further information about Flip Media please visit www.flipcorp.com
For further information about Nayomi please visit www.nayomi.com.sa
About Flip Media:
Flip Media was founded in 2002 and has offices in Dubai, Bahrain, India and Germany. A wholly owned subsidiary of Flip Holding Ltd. Flip Media is the largest, independent, interactive media consultancy in the Middle East, providing award winning creative work to regional and international accounts. Flip Media also develops unique interactive media products and technologies, such as streaming broadband services, 3rd party verified and online media tracking services for advertising and media agencies in conjunction with technology partners and affiliates. Flip Holding Ltd. is a privately owned company registered in the British Virgin Islands (BVI).
