Abu Mahjoob, the most popular public character, continues to interact with Fastlink subscribers through Dababees Abu Mahjoob service. The service reflects the daily economic and social views of this renowned personality in a comic way.
“Due to Abu Mahjoob’s wide popularity in the Kingdom, the company sought to utilize the mobile phone to enhance interaction between this personality and Fastlink subscribers,” said Fastlink Data Services Manager Mr. Ziad Masri. This personality’s life mirrors the daily realities that we all witness. This cartoon character that was created by artist Imad Hajjaj is widely published
“Dababees Abu Mahjoob” is an SMS service that includes a sentence, personalizing some of the daily events. It reaches all segments of society. Mr. Masri added that the information services based on SMS text messages are very popular among subscribers.
The SMS service is also regarded as one of the direct and preferred means to access information, exchange congratulations among friends and acquaintances due to the low cost and friendly use.
Artist Imad Hajjajj said that “Dababees Abu Mahjoob” will open new horizons and encourages subscribers from all walks of life to empathize with the daily scenes in an objective manner.”
Fastlink, one of MTC group companies, the leading telecommunications operator in the Middle East & Africa, has made SMS a friendly and direct medium. A subscriber can access any type of info that interest him/her, whether its entertainment such as tones, games, horoscopes or cultural such as receiving the latest news, weather conditions, bank info and flight schedules and others.
The company, which has the widest base of subscribers in the Kingdom, has well over 2 million subscribers. It offers a wide array of info services such as Live Video Streaming which provides live broadcast to 10 satellite channels.
Launching the electronic gate service allows subscribers to receive news, info and JAVA games, polyphonic tones, colored backgrounds and to browse the email.
Subscribers can subscribe to this service through sending an SMS to the number 9000 with the word sub Dababees.
About Fastlink
Jordan Mobile Telephone Services Company Ltd. “Fastlink”, founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services. Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 2 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.
MTC Group
Mobile Telecommunications Company (MTC) is the pioneer of mobile services in the Middle East and now a major player in Africa. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our “3x3x3” expansion strategy in 2002, we have expanded rapidly.
As a leading mobile and data services operator in five Middle Eastern and 14 sub-Saharan African countries with 6500 employees, we provide a comprehensive range of mobile voice and data services to over 14 million individual and business customers.
We operate in Kuwait and Bahrain as mtc-vodafone, in Jordan as Fastlink, in Iraq as mtc atheer, in Lebanon as mtc touch, and in 14 sub-Saharan countries in Africa as Celtel: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Kenya, Malawi, Niger, Sierra Leone, Sudan, Tanzania, Uganda and Zambia and most recently Madagascar.
Listed on the Kuwait Stock Exchange (Code; Tele), MTC’s market capitalization exceeded US$13 billion as of December 31, 2005.
For more visit, www.mtctelecom.com
