Agthia Group PJSC, one of the leading FMCG companies in the UAE, has signed an MOU with World Food Programme (WFP) to join their worldwide campaign 'Fight Against Hunger'. Agthia Group recently unveiled their new corporate identity and philosophy that is based on their manifesto For Wholehearted Living. Agthia's decision is also in line with the company's commitment to the cause of food security in the UAE and around the world.
The first initiative Agthia has taken, as part of their support for the WFP's fight was the uniquely designed awareness box and WFP corner as part of the Agthia Group stand at the food and beverage exhibition SIAL Middle East. Through this initiative, Agthia aimed at raising awareness, for the plight of billions around the world who are suffering from a shortage of food supplies, among Food and Beverage companies who were taking part in the exhibition.
"We saw an opportunity in SIAL Middle East, where a large number of companies, buyers, decision makers, owners and influential individuals from the food, foodservice, catering and hospitality sector are gathered. This was a perfect launch pad for our partnership with WFP, and a great chance to spread the message and garner support for the WFP," said Mr. Ilias Assimakopoulos, CEO of Agthia Group.
WFP is the largest humanitarian agency fighting hunger worldwide. Each year WFP feeds more than 90 million people, including 20 million school children, in more than 70 countries. WFP is also the UN logistics lifeline, saving lives through fast, efficient and effective emergency response. At any given time, WFP has 30 ships at sea, 70 aircraft in the sky and 5,000 trucks on the ground, moving food and other assistance to where it is needed most. (wfp.org)
"Agthia Group has always shown generosity and commitment to humanitarian initiatives, and having them as one of WFP's first partners in the UAE gives us great hope that many more will follow suit," said WFP's Senior Partnership & Business Development Manager Ashraf Hamouda.
"Agthia was built on a promise decades ago out of concern for the UAE's food security issues, and now Agthia is expanding their horizons to eradicating hunger globally as well. It is with great honor that the WFP and Agthia have joined hands to fight hunger wherever it exists," he concluded
The WFP's Fight Against Hunger is a worldwide campaign creating awareness and generating funds to provide food and water to people suffering in different parts of the world. Agthia is actively supporting their cause now, and will do so in the future through different and innovative channels.
