Shoulder Buddies set to charm you at Toys “R” Us

Press release

Published October 15th, 2012 - 05:51 GMT

Al Bawaba

Kids, get ready to draw a lot of attention with your new BFF as Toys “R” Us has announced the launch of Shoulder Buddies across all its stores in the UAE.

Shoulder Buddies are collectible friends that kids will love to wear and take along wherever they go. A magical coin lets kids wear Shoulder Buddies on their shirt, hat, hair and more.

As kids collect and play with these cute little creatures, they are introduced to a range of important life lessons, from friendship to fire safety. With so many to collect, kids can choose the Shoulder Buddy whose personality most matches their own or they can collect all of the characters to wear.

Get your personal choice of Shoulder Buddies at Toy “R” Us for AED 25.

Background Information

Toys "R" Us

Toys "R" Us launched by the Al-Futtaim group in Dubai in 1995. The stores offer an unrivalled range of indoor and outdoor activity games, toys, and bicycles for young children with an emphasis on learning and technology. The store also caters to mothers through its Babies "R" Us section, featuring the largest selection of baby products, such as furniture, car seats, strollers and more.