Rasasi’s Ashaar range celebrating life with poetic sophistication

It's magical. It’s real, something which permeates our life to the large extent. A fragrance that breathes in as it breathes out; a perfume which celebrates life as in a poetry, an unconventional fragrance that could easily engage with the concept of magical realism. Welcome to the world of Ashaar from Rasasi Perfumes! 

The exquisite Ashaar collection redefines style and elegance and had a touch of mystery to it. Coming in two variants in 100 ml bottles, Ashaar [which means poetry] Pour Femme and Homme are softer and subtler fragrances offering an earthy yet ethereal feel that almost turns in upon itself! 

Everything from the attractive bottle to the content, Ashaar Collection comes with a strong Bergamot whiff with a fruity touch and caters to the sense & style of people who enjoy finer things in life. With its rich aroma, this scent is set to attract the attention of perfume lovers across the region. 

“Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers in the region. The all-new Ashaar range for men and women is a captivating and classic perfume in our collection which comes with an understated sense of luxury and pride, making you feel like a star every day,” said Mr Salim Kalsekar, Managing Director of Rasasi Perfumes. 

Ashaar Pour Femme comes with a top note of Tangerine, Bergamot and Blackcurrant, middle note of Lily of Valley, Peach, Apple and Orange Blossom, with bottom notes of Vanilla, Musk, Amber and Dhan Al Oud. Ashaar Pour Homme starts with a top note of Cardamom, Cinnamon and Bergamot, cascades down with Cedarwood and sums up with Sandalwood, Moss, Styrax and Dhan Al Oud. 

“Ashaar redefine the luxury perfume sector in its own inimitable way – the women range extends a unique mix of elegance, seduction with a mysterious touch, while the men’s collection epitomizes style and tradition. Basically, it offers poetic sophistication at its best,” added Mr Kalsekar. 

What makes Ashaar absolutely captivating is its sensual, yet timeless, appeal that lingers softly - a perfume which reinforces Rasasi’s commitment to innovation and customer satisfaction. Pick up your bottle of Ashaar today at any Rasasi exclusive stores across UAE, Oman, Bahrain, Kuwait, Qatar and Kingdom of Saudi Arabia.