NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise wide adoption. According to the State of AI in Technology Marketing 2026 report, based on in depth interviews with CMOs and senior marketing leaders at the participating companies, the study finds that AI is becoming ...