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BUSINESS

BUSINESS latest

Valentine's Day
February 11th, 2026 - 12:25 GMT
Al Bawaba Staff

Al Bawaba Staff

The 'Valentine's economy' grows strongly, reaching $29 billion

ALBAWABA - This year, the spirit of love seems to have transcended mere sentiment, strongly impacting consumer spending. Estimates indicate that Americans are poised to inject approximately $29.1 billion into the market to celebrate Valentine's Day, a figure among the highest in the holiday's history, according to the National Retail Federation. According to a report published by TalkBusiness, 65 percent of American households plan to celebrate the occasion, with an ...
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