Pakistan's Truck Art is about culture, history, tradition, storytelling, passion, love and many many more. Every little adornment on the truck has special significant. Truck art is being used on souvenirs also.
Anyone who has been to Pakistan knows that the sight of a fully decorated truck is unforgettable. A truck embellished from bumper to bumper with paint and colorful, sculpted metal is expressive and captivating in ways that few other artistic media can duplicate. Decorated Pakistani trucks declare a dazzling, exuberant artistry that is unmatched on vehicles anywhere else in the world.
In Pakistan, truck art has origins dating back to the 1920s, when Bedford trucks imported from England invaded the country’s streets. In the late 1940s, when trucks began long-haul journeys to deliver goods, each company designed a logo so that illiterate people would understand who owned the truck.