Redtag opens at the Bahrain City Centre

With the opening of its 4th store in Bahrain at the Bahrain City Centre, Manama on Wednesday 15th June 2011, the REDTAG Group now boasts 69 stores in the Middle East. The Dubai-based value fashion chain has dramatically altered the region’s retail landscape in a short span of time by offering an affordable range of quality fashion wear for men, women and children as well as home ware
Ernest J. Hosking, CEO of the REDTAG Group said, “By opening our 4th REDTAG store in Bahrain, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in Bahrain. REDTAG is already a force to be reckoned with in Kuwait, KSA, UAE, Qatar & Jordan and we want the brand to achieve the same stature in Bahrain during 2011. Shoppers at the REDTAG store at the Bahrain City Centre can expect to pick up good quality kids fashion wear at affordable prices. They can also expect to see new collections in the store regularly and frequently”.
Riaan Albertyn, REDTAG stylist said "The opening of our 4th store in Bahrain is a clear indication that customers will always seek out the latest fashions - but at the best possible value. A ‘Desire To Be Different’ is the main concept behind our new Summer Collection at the Bahrain City Centre store and it promises to entice! Bold and bright colours replace the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The seasons' key items are also available in our fashion collections. All our key items have been updated to the latest fashion trends. So if you want to be different, just drop in at REDTAG!”
Background Information
Redtag
With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.
Bahrain City Center
City Centre Bahrain is the largest shopping, leisure and entertainment destination in Bahrain, attracting more than 13.5 million visitors annually. Spread across more than 158,000sqm of retail space, City Centre Bahrain offers an international mix of more than 340 exclusive brands including 60 dining outlets, with major stores such as the Kingdom’s largest Carrefour hypermarket, Saks Fifth Avenue, Debenhams, Centrepoint, Pottery Barn and Home Centre. The mall’s integrated family leisure offer includes Wahooo! Waterpark, the Middle East’s first and largest indoor-outdoor waterpark, a 20-screen Cineco Cinema, and a Magic Planet. The mall is also adjoined by two premium hotels, the 5-star Westin Hotel City Centre Bahrain and Le Meridien Hotel City Centre Bahrain.