Philips joins the 24 Hour Karting Endurance Championship through sponsoring X Team, one of the 30 participating teams, whose perseverance will be put to the test during the 24 hour karting endurance race which will take place at the Dubai Autodrome, this Thursday 24th and Friday 25th of November.
The sports marketplace is one of the most exciting and lucrative business environments in the world. Each different player - sports club owner and managers, corporations, media, the public - have different needs and expectations. But these have to come together to deliver the right product with the right endorsements in the right way.
One of these success stories is Philips, who has offered an international platform through continuously sponsoring sports activities worldwide to further bond with their consumers, supporting and living their joys, passions and enthusiasm.
The Dubai Autodrome claims excellent growing sponsor response to Karting Championship races, the likes of Philips who has an internationally acknowledged support for all sorts of sports worldwide, to name a few: Australia’s National Basketball League (NBL), FIFA for the 2006 World Cup, Women's World Cup in China, basketball and hockey.
Philips Team is comprised of individuals with a passion and an aspiration for all motor sports activities
Besides its long history in sports contributions and participations through sponsorships, Philips is one of the biggest names when it comes to social awareness, as it has helped furnish the special needs centre in Dubai lately. Philips took part in 16 such missions in the area, eight of which are in the UAE.
Philips is also one of the main players to promote Dubai in the global arena as a leading business and touristic destination taking such endeavors as encouraging musical education through making the Philips Dubai International Jazz festival a reality.
Philips will continually be one of the leading companies to better this world.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 160,900 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
