USRobotics, a leader in Internet access and networking known for quality, innovation and performance recently signed an agreement with UAE-based company Derinton International, for retailing of the complete range of USR products in the region. This agreement will pave the way for further developing the retail exposure of USRobotics in the region.
“USRobotics has already gained a favourable position in the retail markets of the Middle East, and this latest agreement with Derinton International will guarantee the expansion of our market share in the region. In the Middle East, our wireless portfolio has achieved overwhelming success. USRobotics’ products are known for their high performance, value for money and the excellent return on investment it offers, and we look forward to maximising our benefits to customers in the region with this partnership with Derinton International,” said Sumit Kumar, Regional Manager, Middle East and North Africa, USRobotics.
Derinton International FZE, a Dubai Airport Free Zone registered company, was set up in 2005 to distribute ICT products with focus on consumer / retail channel across the GCC region. Derinton International is an authorized distributor of Acer and Nokia products and aims to converge the requirements of vendors and channels, with its market knowledge, access and proficiency, to generate a profitable alliance between suppliers, channels and the company.
“We are proud to partner with USRobotics, a market leader in networking access products. This expansion of our authorized product portfolio synchronizes well with our company’s aim of being able to cater to the growing wireless and broadband needs of the consumers and small office/home office (SOHO) segment in our markets. We are looking at a ‘win-win’ situation here as all parties involved will benefit from this agreement,” said Navin Tikoo, IT Distribution Head, Derinton International.
ABOUT USROBOTICS
For three decades, USRobotics has been a leader in Internet access and networking known for quality, innovation, and performance. Without losing its focus on the analog modems that made the company a household name, USRobotics is rapidly expanding its category leadership by offering high-speed, broadband modems; wired and wireless networking solutions; and Internet security devices to the growing home, home office, and small- to medium-sized business markets. USRobotics is privately held and headquartered in the Chicago area with its EMEA headquarters base in the UK. For further information, please visit the Web site at www.usr.com.
