Kontera (http://www.kontera.com/ContentLinkDemo), the leading developer of In-Text Advertising Solutions for web publishers and advertisers, announced today that it has secured its first round of institutional funding from Sequoia Capital.
Kontera’s flagship product, ContentLink™, is based on patent- pending contextual analysis technology, which increases revenue and ROI for Web publishers and advertisers. ContentLink™ finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as In-Text sponsored keyword links. Kontera’s proprietary In-Text Advertising technology enables web publishers to monetize untapped and incremental ad revenue while providing marketers with a solution that achieves improved ROI over other advertising vehicles because of the relevancy of the ad to the user’s online experience and immediate frame of mind. For a demo of ContentLink™, click here: (add URL for demo).
Kontera’s product family also includes the ContentLink™ Ad Center, a self-bidding solution for advertisers, and the ContentLink™ Private Ad Marketplace, a private label self-bidding solution for publishers and their own advertisers.
"By providing In-Text Advertising technology for the growing online content publishing market, Kontera is providing an innovative solution for monetizing the Internet and creating a new media property,” said Haim Sadger, Partner, Sequoia Capital. “Sequoia Capital invested in Kontera because its ContentLink™ In-Text Advertising Solution provides online publishers and advertisers with a proven technology with a verified business model. ContentLink™ offers online publishers an opportunity to create incremental ad revenue from its existing content, complementing existing banner and pay-per-click advertising programs while solving current problems of ad inventory and web page real estate,” added Sadger.
This investment will be used to accelerate the company's rapid growth, enhance product development and expand sales and marketing efforts. The company is also launching several affiliate and market-specific In-Text Advertising solutions in the coming months.
“With online publishers faced with real estate, inventory, and price limitations that hinder their ability to generate ad revenue, In-Text Advertising solutions like Kontera’s ContentLink™ provide a serious advertising revenue stream for publishers while offering marketers a contextually relevant advertising vehicle,” said Gary Stein, noted online advertising industry analyst. “I see exponential market growth for In-Text
Advertising, and I believe technology-based solutions like Kontera's are best-positioned to take advantage of the tremendous market opportunity.”
“With a track record of successful Internet investments which includes Yahoo!, PayPal and Google, we are thrilled that Sequoia Capital recognized our potential and selected to invest in Kontera, “ said Yoav Shaham, CEO and founder of Kontera.
It should be noted that Albawaba was one of Kontera's first Middle East customers.
