Selva Style International, the world-renowned furnishing brand offering a vast array of timeless, beautiful furniture creations and ideas, has launched its first, exclusive showroom in Dubai.
The new showroom, spanning 8,100 square feet on Sheikh Zayed Road (off the Fourth Interchange), will be the first store across the world owned by Selva directly and to sell directly to the end consumers. Internationally Selva sells through over 3,000 dealers. To setup its business in the Middle, Selva has entered into a partnership with Al Naboodah Group – one of the most influential business houses in UAE and region.
The exquisite showroom was inaugurated here today by His Excellency Sheikh Hasher Bin Maktoum Al Maktoum, Director General, Department of Information, Dubai in the presence of Abdullah Saeed Al Naboodah, Group Managing Director at Al Naboodah Group and Philipp Selva, President and CEO of Selva Style International. The showroom will be open to public from 30th March 2006.
Ever since it was launched in 1968, Selva has consistently grown from a manufacturer of classic period furniture to a complete lifestyle brand today. With annual sales of approximately Euro 80 million and 350 employees, Selva Style International – one of the world’s leading furniture manufacturers headquartered in Italy – is aggressively targeting expansion in the Middle East by setting up Selva Middle East in Dubai. The company’s Middle East venture is characterized by immense potential and rapid development under way in the region, considering the construction boom and need for quality furnishing and lifestyle brands.
Talking about the new store, Selva said: “We are excited about bringing our unique, world-renowned product line to Dubai through this exclusive showroom, which showcases all our contemporary collections as well as the classic traditional creations mixed by Lorenzo Bellini one of the most famous designer in Italy and our Director. We are confident that customers in the UAE and region will love our styles, ideas and finishes that allow them to fit the furniture to their styles and homes.”
He added: “At our showroom we sell directly to the end customers; offering them our lifestyle concept combining our furniture mix with famous brands in-terms of home accessories, fabrics and decorations. We believe this will help discerning homemakers across the UAE and the Gulf region practice the art of living in style. To this effect, we are excited about our partnership with Al Naboodah Group. We share the perfect synergy with them and possess the same passion for our products and services.”
The company is continuing to pursue the strategy of developing into a furnishings brand with an enormous variety of decorating ideas with collections such as ‘Downtown’ and SelvaSolitaire demonstrating its contemporary trends.
Selva said: “We are convinced that a premium brand such as Selva is not yet present in the Arab market. Given our very high, proven quality coupled with our classic, contemporary and modern collections, we will be able to effectively address several target groups – both old and young generation. We offer a whole range of furnishing concepts for the region and cities like Dubai, which is the melting pot of diverse cultures and lifestyles. Our creations are an invitation to ‘fusion living’ and are the linking element among the most diverse styles.”
At the new showroom, Selva Middle East also offers specialised services of a team who will extend tailored design concepts to customers. Selva added: “We are also happy to extend the services of a specialised team who will extend tailored design concepts to our customers for their homes.” He said that the company plans to imbibe global trends and create world-class designs and styles to suit the taste of every customer in the region.
Voicing his comments on the new concept store, Mr. Abdullah Saeed Al Naboodah said: “Selva Style International is a one-stop-source for the high quality modern and contemporary furniture coupled with classic, timeless concepts and we are confident that our showroom and presence in the Middle East will fill a much-needed void in the market. We are excited about our partnership with Selva and it reflects the similarities in our core values and the need for a premium furnishing brand in the market.”
He added: “Besides our extensive collection, our custom design team is ready to craft custom furniture designs made especially for the people. The store will offer the luxury of choice at all levels – styles, designs and price points for the new age customers – globally traveled and well informed who has individualistic preferences and a taste for good living. Selva’s open system of fantastically beautiful individual pieces creates the basis for a totally individual furnishing style and for a multicultural flair.”
Selva Style International exports to over 40 countries throughout the world and has stores spread across London, Moscow, Beijing and Warsaw, epitomizing the international significance of the brand. The company's policy of expansion is running extremely successful, evidenced by the new branches in USA, England based in London and the new company Selva Project in St. Peterskirchen, Germany and the Selva Middle East.
