Dubai, ـ July 18, 2006 - MasterCard Worldwide, a leader in the global payments industry, has confirmed its role as the official payment card, and as a key sponsor of Dubai Summer Surprises (DSS) 2006, following the tremendous success the company has enjoyed during its participation over the previous six years. MasterCard, in cooperation with other affiliates, has also launched half a dozen exciting promotions as part of its sponsorship of DSS, which runs from 21st June to 1st September.
The promotions, developed with the Dubai Shopping Mall Group, the Dubai Gold & Jewelry Group, Emirates Airline, Skywards & Jumeirah, and Virgin Megastore will offer MasterCard cardholders discounts and the chance to win prizes totaling AED 7,950 000 million.
The DSS attracts many overseas visitors and this year, MasterCard in association with Skywards & Jumeirah, has invited banks from seven countries in the Middle East, Europe and Asia to join in the DSS ‘Destination Dubai’ promotion by offering their customers who are MasterCard cardholders the opportunity to win DSS travel packages.
Emirates Airline offers MasterCard cardholders a 10% discount for on-line bookings of travel packages which include hotel stays with breakfast, meet & assist on arrival, welcome packs, discount vouchers and transfers for incoming tourists. The promotion is open to MasterCard cardholders in 19 countries in the Middle East and Asia Pacific region.
MasterCard will also run a promotion in conjunction with the Dubai Shopping Malls Group (DSMG) and the Dubai Gold & Jewelry Group (DGJG). Shoppers who spend, using their MasterCard card, AED 200 or AED 250 with each respective group, in any of the more than 3,500 participating outlets, will ‘double their chances’ to win amazing DSMG or DGJG prizes.
Virgin Megastore customers who spend AED 300 with their MasterCard credit card at any of the five stores can ‘Triple their chances’ to win a trip for two to Mauritius Island.
MasterCard has launched a composite logo reflecting its loyalty to the event. The continued support by MasterCard demonstrates its commitment to the DSS and the region. MasterCard cardholders from the Middle East and beyond are encouraged to come and enjoy the DSS 2006 and get the chance to win great promotional prizes.
“MasterCard is pleased to be a key sponsor for the seventh year and to be the official payment card for the DSS 2006. We are delighted to offer great DSS promotions to MasterCard cardholders, in conjunction with key affiliates. The support of DSS gives MasterCard the opportunity to offer our cardholders even more benefits while they enjoy everything this summer event has to offer. The promotions offer exciting experiences to visitors and shoppers alike during this key travel season,” said Thomas Edelmann, Vice President, Strategic Alliances & Business Development, South Asia, Middle East & Africa, MasterCard Worldwide.
