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Le Méridien Dubai Winner Gets Swept Away With Skywards Miles

Published June 18th, 2006 - 11:34 GMT
Al Bawaba
Al Bawaba

Following an exciting campaign run in conjunction with Skywards, Le Méridien Dubai today announced the names of its two lucky winners, each of whom will receive two complimentary Business Class tickets to the destination of their choice courtesy of Skywards, the award-winning loyalty programme of Emirates and Srilankan Airlines.

In keeping with the contest’s slogan - “Tell your boss you are going away” lucky winner Noella D’Souza won Emirates tickets for both herself and her employer, Anupam Saxena, General Manager at Ghadeer Trading.

While contest winners would have been required to register with the Skywards programme to redeem their Miles, Noella and Anupam happened to be Skywards members already.

Nine runners-up were awarded meal and spa vouchers for use at one of the establishment’s many eateries and the hotel’s signature spa, Natural Elements.

“This event represents another way through which Skywards familiarises existing and prospective members with the benefits of our partnerships.   In addition to providing 160,000 Miles for each winner- the equivalent of two return tickets to Europe, Skywards members accrue 500 Miles when staying at any Le Méridien or Starwood Hotel location,” said Brian Labelle, Vice President Skywards.

Le Méridien
Le Méridien Hotels & Resorts, with its portfolio of more than 120 luxury and upscale hotels in 52 countries worldwide, is owned by Starwood Hotels & Resorts Worldwide, Inc. The majority of Le Méridien properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. In the 2005 Luxury Brand Status Index survey Le Méridien was recognised as one of the top 15 luxury hotel brands. For more information, please visit www.leMeridien.com.

Starwood Hotels & Resorts Worldwide

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM. Starwood Hotels also owns
Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Skywards

Skywards, the frequent flyer programme of Emirates and SriLankan, offers three tiers of membership - Blue, Silver and Gold - with each membership tier providing exclusive privileges.

Gold and Silver members are entitled to, priority check-in and baggage delivery, excess baggage privileges and airport lounge access.

Members earn Skywards Miles, one Skywards Mile for every mile they fly on Emirates, Sri Lankan or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners.

Skywards Miles can be redeemed for an amazing range of rewards, including free tickets on Emirates or SriLankan and other Skywards partner airlines, flights upgrades, hotel accommodation, excursions, and exclusive shopping.

Skywards was launched in 2000. In just six years, worldwide membership of the award-winning loyalty programme, which is currently available in over 200 countries, has topped two million.

Skywards has consistently demonstrated success in award recognition.  This year, the programme was named Best Loyalty Program by Middle East Business Traveler Magazine. Since its inception, the programme has also secured top honours at the annual Freddies Awards, the ‘Oscars’ of customer loyalty programmes. This year, Skywards won a “Freddie” for Best Reward Promotion, Asia-Pacific.  In previous years, Skywards has also received Freddies for Best Member Communications, Best Customer Service, Best Award Redemption, Best Web Site (twice) and has twice secured the coveted title of Programme of the Year.

Skywards’ website - www.skywards.com- is designed to allow members to manage almost all aspects of their membership online. The web provides an exciting, interactive online service packed with personalised features, news and special offers.

Skywards also has a club for its younger travelers that has proven to be as much fun on the ground and on the web as in the air!  Skysurfers, for customers aged up to 16 years, is tailored to their preferences and interests and can be accessed on the web at www.skysurfers.com.


 

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