Land Rover, has achieved a global sales record for the second consecutive year. In 2006, the luxury and dedicated SUV manufacturer sold 192,500 vehicles around the world, an increase of 4 per cent on the previous year.
The Middle East remains one of the largest markets for Range Rover and Range Rover Sport sales and is one of Land Rover’s biggest growing markets. With 8505 vehicles sold and delivered to customers, the region witnessed an increase of 42 per cent over 2005.
The year also saw the USA become Land Rover's largest single market with a sales increase of 3.5 per cent. Sales in the highly competitive US market were driven by the phenomenal success of the Range Rover Sport, which saw an 80 per cent growth. There was also significant progress in emerging markets like Russia, which saw its sixth successive year of growth.
In the UK, sales of Range Rover Sport and The Range Rover increased by 52 per cent and 12.5 per cent respectively. The all new LR2 only went on sale in the UK in December, but still notched up nearly 900 sales in this traditionally short sales month.
Sales of Range Rover Sport have exceeded 75,000 since its launch to become Land Rover's best selling model. LR3 continues to collect critical accolades with 85 international awards to date.
The Range Rover continues to be the company’s flagship model offering peerless off-road capability and on-road refinement.
Land Rover now has the strongest product line-up with five distinct models: The Range Rover, Range Rover Sport, LR3, Defender and an exciting premium compact SUV, the new LR2 that is currently being launched across the world. The LR2 will arrive in the Middle East in Quarter 2 this year.
The launch of these premium models has been in line with the brand’s new 21st century premium strategy to offer customers a choice of products that are sophisticated, premium, technologically advanced and suitable for all driving expectations.
This strategy has marked a new era in the history of the brand and has put Land Rover at the forefront of premium luxury SUV segment.
About Land Rover
Since 1948 Land Rover has manufactured authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2, LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 9,500 people and supports a further 40,000 jobs supported in the supply chain. Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
