Kalium Drug Store, a pioneer in the field of aesthetic and anti-ageing solutions, launched today (Wednesday, 19 April, 2006), a totally innovative light-based technology, in the form of Aesthera photo-pneumatic therapy (PPx) for the GCC and Middle East markets.
Endorsed by renowned US dermatologist Dr. Tina Alster, a prolific author and editor of many dermatological journals, Aesthera is the first painless treatment for hair removal and skin rejuvenation. It is up to five times more effective and safer than any other laser or IPL (intense pulsed light) system.
Aesthera has developed what is considered to be the next generation of light-based technology, after all, most of their employees have spent entire careers as the leaders of the industry.
The technology behind PhotoPneumatic Therapy (PPx) promotes efficiency, safety and speed. The technology combines broadband light with pneumatic energy while utilizing a vacuum to suck the targeted skin into a depression in the disposable tip. The process not only brings sub-dermal targets closer to the surface but also decreases melanin and hemoglobin in the area. The combination means that up to five times the photons are able to reach the actual target than is possible with conventional technology. Furthermore, much lower energy is required to eliminate intended targets with far less risk to adjacent tissue. PPx has already been shown to be highly effective in treating unwanted hair, hyper-pigmentation, age spots and spider veins.
“The launch of photo-pneumatic therapy will herald a new phase of advanced skin treatment in the region. By combining the unique properties of broadband light with pneumatic energy for hair removal and photofacials, PPx offers distinct benefits over conventional treatment options,” said Rabih El Hajji, Regional Sales Manager, Kalium Drug Store, Dubai. “PPx treatments have proven to be extremely safe and efficient and, most remarkably, the procedure is virtually painless.”
Tony Kokjon from Aesthera Corporation said, “The concept of photo-pneumatic therapy is already making significant inroads in the West, with leading cosmetic surgeons and clinics endorsing it and patients responding extremely positively to the therapy. Aesthera is pleased to join hands with Kalium to bring PPx to the region, and allow discerning consumers access to this ground-breaking treatment. PPx will effectively be a catalyst for future technological developments in skin treatment.”
Kalium Drug Store is a regional leader in the field of aesthetic and anti-ageing solutions. With a broad range of world-class products, Kalium is committed to offering cutting-edge aesthetic solutions.
Aesthera is a California-based company focused on redefining the world of high-technology aesthetics. The company was founded by a team of professionals with decades of experience in innovative laser R&D, strong connections to the medical community, and proven successes in establishing global markets for medical devices.
