Hertz Jordan has joined forces with a national radio station to improve road safety awareness in the Kingdom, where road accidents are claiming two lives per day.
The new campaign, in conjunction with Sawt Al-Ghad, aims to target young motorists throughout 2006, and will use radio advertisements to deliver a series of practical tips on how to ensure the roads are a safe place for everyone.
Statistics released by the Jordan Traffic Institute indicate that road accidents in the Kingdom claim a child’s life every 27 hours, while a citizen is killed every 11 hours.
Najati Shakshir, General Manager of Hertz Jordan, said: “Accidents are on the increase in the Kingdom, rising by 14 per cent in 2004, and this is a very worrying trend.
“In teaming up with Sawt Al-Ghad we hope to reach as many drivers as possible with our drive safe messages, and ultimately make the roads much safer for everyone.
“There will be an emphasis on practical advice and the advertisements will advise drivers on such things as how to behave and what to do during emergencies, the correct use of mirrors and indicators , and ensuring the safety of infant passengers.”
Hertz Jordan offers a comprehensive range of car rental and leasing services from ten branches in Jordan. There are now six branches in Amman, following the opening of a new branch in the city in May, with the others located in Petra, Aqaba and at the Dead Sea. The company is continuing to expand and upgrade its car rental fleet and is also planning to widen its network of branches across the Kingdom still further.
Hertz is the world’s number one car rental company and operates from approximately 7,400 locations in more than 150 countries. In the Middle East, Hertz is represented by franchise operations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen and by general sales agents in Saudi and Bahrain.
