American Express is celebrating the 10th anniversary of its ‘Membership Rewards’ customer loyalty programme with a Double Rewards campaign that gives Cardmembers a golden opportunity to win millions of points in monthly grand draws.
This summer, American Express Cardmembers are guaranteed to earn double Membership Rewards points when they spend the equivalent of US$1000 or more per month with their American Express Card anywhere in the world. Cardmembers are also guaranteed double chances to win two million Membership Rewards points every month from June to August 2006, giving them the opportunity to spend more and win more. Cardmembers can also multiply their draw chances by exchanging every 2,000 existing points for double draw chances into the two million points draw.
A million points translates into a host of benefits such as a five-night stay at the luxurious Burj-al-Arab hotel, 20 flights from the GCC to London or 80 flights within the GCC and much more.
Cardmembers are required to be enrolled into the Membership Rewards programme to earn Double Rewards points. During the Double Rewards offer, Cardmembers can enroll into the Membership Rewards programme for free, by calling American Express.
The Double Rewards promotion runs across the Middle East & North Africa region including the UAE, Bahrain, Kuwait, Qatar, Oman, Jordan, Lebanon and Egypt. Cardmembers enrolled into the Membership Rewards programme holding Green, Gold, Platinum Charge Cards and the new American Express® Gold Credit Card are eligible to earn double rewards. The Double Rewards promotion will hold monthly draws of two million Membership Rewards points in the first week of July, August and September 2006.
American Express is also offering its Blue Cardmembers Double MoneyBack on a minimum monthly spend of US$ 250 (for Lebanon, or BD 100 for Bahrain and
AED 1000 for UAE) anywhere in the world. The Double MoneyBack offer is valid during the same promotion period of 1 June to 31 August 2006.
Marketing Director of American Express Middle East & North Africa Region, Premal Patel, said the Double Rewards campaign offers double rewards, double value and double excitement. “This is a time for celebration as our award winning loyalty programme reaches an important milestone of offering value added benefits to our Cardmembers for 10 years.”
Xavier George, Portfolio and Loyalty Manager at American Express Middle East & North Africa said: “The Double Rewards promotion is the first of its kind in the region offering Cardmembers guaranteed Double Points and double draw chances. Moreover, the Double MoneyBack on Blue cards is the first regional MoneyBack programme of its kind for American Express Blue Cardmembers.
“Through the Double Rewards promotion, we are offering a staggering six million points over the three months and we are confident that Cardmembers will find this exciting and maximise their chance to win, when shopping locally or travelling internationally.”
About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.
AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.
Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
