As further evidence of the strength of its brand, Dubai Islamic Bank has been named the top performer in the UAE banking sector in the latest YouGov Siraj BrandIndex survey that monitors 474 brands across 16 sectors.
The survey is based on the opinions of more than 750 UAE-based respondents interviewed every fortnight. For the first time in the bank’s history, DIB has taken the top position in the overall BrandIndex banking category, which is the cumulative yardstick to measure several brand health parameters such as quality, impression, value, recommendation, reputation, satisfaction, buzz and attention. This reflects the immediate impact and strong recall that the DIB brand has created in the minds of consumers in the UAE.
“We are extremely pleased that the local public has once again recognised Dubai Islamic Bank as their banking brand of choice,” said Kashif Moosa, Head of Corporate Development, Dubai Islamic Bank. “Our top position in every category further highlights our focus on providing innovative products and services that meet the needs of our diverse customer base.”
The banking sector was launched as one of the initial eight sectors tracked by YouGov Siraj, a regional leader in online market research and survey design, when BrandIndex was introduced last year. Dubai Islamic Bank has been tracked ever since, and has consistently performed as a top banking brand across all parameters. The results are also testimony to the recent successful communication efforts of Dubai Islamic Bank in projecting the bank, as one that leads the competitive banking landscape with a distinctive and contemporary image.
