Digital lifestyle leader BenQ has announced a marked increase in its sale of LCD (liquid crystal display) monitors at the conclusion of the 2005 fiscal year, securing the No.2 position in the UAE market and the No.4 position in the Middle East and African market.
LCD monitor sales have now extended well beyond CRT (cathode ray tube) monitor sales in the Middle East, and the company is confident that this trend will also be repeated in televisions.
News of the sharp increase in BenQ’s profit margins directly reflects this year’s drive towards performance, design and - as the third largest manufacturer of LCD panels in the world - its ability to offer unmatched value for money.
“BenQ currently produces several of the most innovative LCD models in the world and we’re therefore delighted to bring this advanced technology to the region,” said Robert Dung, managing director, BenQ Middle East. “Our design savvy yet competitively priced products have proved popular across the board.”
When BenQ recently unveiled the BenQ FP93G X - the world's fastest 19-inch LCD monitor featuring a 2ms gray-to-gray response time, a slim 13mm bezel and a high contrast ratio of 700:1 – sales figures indicate that local consumers were suitably impressed by its display performance, enhanced design and sharp brightness and contrast levels.
Moreover, sales figures suggest that recent health worries have triggered an increased selection of LCD monitors over their CRT counterparts:
“Unlike CRT monitors, LCD monitors emit no radiation, and are therefore believed to be safer,” concludes Dung.
