In a bid to extend awareness about its distinctive Motor Insurance, AXA Insurance has launched a member get member Referral Programme in the UAE. The AXA Referral Programme is a first in the region for any insurance product and is a uniquely designed offer to reward existing AXA customers for referring their friends and colleagues to AXA. During the offer period from 17th September to 14th December 2006 not only does the AXA customer get a gift, but every friend who takes an AXA Motor Policy, gets a free gift from AXA too.
“This is the first time in the UAE that a referral programme has been launched to reach out to new members through a loyal customer base. The concept of a referral offer however is not new to AXA – we have successful precedents in France and in Spain. We are drawing on our experience in the European markets not only to spread the word about AXA but to reward our loyal customers for being such positive ambassadors of the AXA brand.’ comments Julien Audrerie, Head of Operations Personal Lines & Marketing Manager for the Gulf.
To communicate the offer, AXA is targeting its extensive database of Motor Insurance customers with the creative approach of ‘With AXA turn your friends into gifts’. This message is delivered through a media mix of Direct Mail shots to AXA direct customers, emails generated by the AXA customers through the AXA website www.axa-gulf.com. In addition the campaign will be on air in an intensive drive to reach both AXA clients and potential clients – those looking for a new motor insurance and those up for renewal - by leading them to call the AXA toll free number 800 4845. Walk-in customers at the AXA branches in Dubai and Abu Dhabi will have additional exposure to the offer.
“We have a long-term ambition to become ‘The Preferred Company’ in the Gulf by providing superior customer service” comments Julien Audrerie “Everyday we are helping families and organisations choose the best insurance solutions. Our Referral Offer is an exercise in drawing on the goodwill of our customers, empowering the new customer and making the decision easier for him by giving him a friend’s testimonial.” continues Julien Audrerie.
About AXA in the Gulf
AXA in the GCC, with a workforce of over 360 employees, 11 offices region-wide, a substantial customer base and a premium income of over US$180 million, is a major international insurer in the Middle East with a presence in the UAE, Bahrain, Oman and the KSA. They offer a wide range of insurance products and services for corporate and individual customers.
About the AXA Group
AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse geographically, with major operations in Western Europe, North America and the Asia/Pacific area. AXA had USD 1,362 billion in assets under management as of December 31, 2005. For full year 2005, IFRS revenues amounted to USD 92 billion and IFRS underlying earnings amounted to USD 4,170 million. The AXA ordinary share is listed and trades under the symbol AXA on the Paris Stock Exchange. The AXA American Depository Share is also listed on the NYSE under the ticker symbol AXA.
