In an increasingly complex business environment, Chief Financial Officers have become central to shaping corporate strategy, transformation and growth. Yet despite their influence, CFOs remain one of the most difficult executive audiences to engage through traditional marketing approaches. Recognizing the need for more meaningful engagement with this audience and the potential advantage of stepping away from legacy marketing styles, Mashreq decided to flip the model and not market to the CFO. Instead of making them the audience, they became the voices. A platform built around peer-to-peer leadership The Mashreq Masterclass ...