Israel in damage control to hire Trump ally for PR campaign

Published July 20th, 2026 - 08:59 GMT
Anti-Israel protest in a Brooklyn cafe
Hasidic protesters against the state of Israel gather inside a Poetica coffee shop in the Williamsburg neighborhood in Brooklyn on June 24, 2026, in New York City. (SPENCER PLATT / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP)

ALBAWABA - Israel is going into full damage control mode and is looking to hire Trump ally Brad Parscale as public opinion of the country plummets worldwide.

As the Middle East war drags on, public opinion of Israel keeps plummeting around the world, with JD Vance hitting close to home when, in a statement, said that Donald Trump is the "only head of state" sympathetic to Israel and warned Israeli officials against attacking their "only powerful ally".

With this in mind, Israel is now attempting to repair its deteriorating reputation in the U.S. by hiring Brad Parscale,  longtime ally of President Donald Trump. Parscale, along with AI message spams, social media digital outreach and campaigns is set to cost Israel $45 million.

The curious thing is the AI messaging, which is programmed to send random texts to Americans identifying itself as ‘Friends for Peace’ and encouraging them to discuss Israel and the threat of Iran.

Along with this, a far-reaching media campaign with conservative media outlets and influencers is set to take place, all in an effort to improve Israel’s image to the American public. 

Israel has hired six firms to support this media campaign with dozens of individuals signing on as foreign agents on Israel's behalf, according to the Wall Street Journal.

Gideon Saar, Israeli FM, said last year that Israel had upwards of $700 million for global public diplomacy to “shape consciousness” as 60 percent of Americans hold an unfavorable view of Israel, according to Pew Research Center survey.