Emirates NBD partners with Omega Dubai Desert Classic 2011

Press release

Published February 7th, 2011 - 02:51 GMT

Al Bawaba

Emirates NBD, a leading bank in the region, announced today that it will once again be partnering with Omega Dubai Desert Classic, as the official bank and caddy bib sponsor of the 2011 professional golfing tournament. The star-studded event takes place from February 7-13, 2011 at the Emirates Golf Club, Dubai, and will feature some of the world’s top ranking golfing champions.

Celebrity names will include last year’s Omega Dubai Desert Classic winner Miguel Angel Jimenez and world-renowned champions Colin Montgomery and Tiger Woods.

“This is the 22nd consecutive year that Emirates NBD are partnering with Golf in Dubai in what promises to be another thrilling event,” said Vikram Krishna, Head - Group Marketing and Branding, Emirates NBD. “In line with our commitment to support local causes, this year we will also be hosting a charity putt at the event. Golf-lovers can come along and test their putting skills to win prizes, at the same time raising money for a worthy cause,” he added.

Muhammad Juma Buamim, Vice-Chairman and CEO of Golf in Dubai said: “Emirates NBD and Golf in Dubai share a joint vision and enthusiasm for promoting golf in the region. Throughout the years, this tournament has built a strong reputation and attracted visitors and top players from around the world, which has been achieved with the help of our longstanding partners such as Emirates NBD. We are delighted to have them on board once again.”

During the six-day event, Emirates NBD is organising a whole host of activities and attractions for all the family. This includes a ‘Star Golf Clinic’, where lucky fans can receive professional advice and golfing tips from a top 10 world-ranked golfing personality. The Emirates NBD ‘Star Golf Clinic’ will be held on February 11 at 10.00AM.

As an exclusive privilege to Emirates NBD cardholders there will be a special 15% discount on all tickets purchased at the Clubhouse of Emirates Golf Club. There will also be competitions to win Golf season tickets and special guest passes for the luxurious Emirates NBD VIP hospitality chalet, providing unrivalled views over the 8^th and 18^th greens.

To take part, please visit www.emiratesnbd.com/golf.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

Company Profile

Omega Dubai Desert Classic

The 2010 edition of the Omega Dubai Desert Classic marked the 21st anniversary of the $2.5 million European Tour event at the Emirates Golf Club. Known as the "crown jewel" of the European Tour's three-stop Desert Swing, the event once again attracted a stellar cast including golf legend Tom Watson, European number one Lee Westwood and defending champion Rory McIlroy among other big guns.