PepsiCo-Jordan gives audiences chance to win two tickets to Beyoncé concert in New York

Press release

Published September 11th, 2013 - 04:27 GMT

Al Bawaba

PepsiCo-Jordan launched on 1^st September, 2013, its latest radio competition, offering audiences the chance to win an all-expenses-paid trip for two to attend worldwide singing sensation Beyoncé’s live concert, slated for 19^th October, 2013, in New York. The competition was launched on several Jordanian radio stations; namely Play FM, Beat FM and Spin FM.

To enter the competition, participants must SMS the phrase Live for Now with Pepsi and Beyoncé to 90802 whenever they hear the radio spot which will continue to air until 30^th September, 2013. All SMS will enter a draw, after which the lucky winner will be announced.

“We are delighted to offer young Jordanian music fans this once-in-a-lifetime chance to travel to New York to see Beyoncé live in concert. This competition corresponds with Pepsi’s new slogan, Yalla Now, which urges young individuals to live the moment and fulfill their dreams. We would like to wish all participants the best of luck and look forward to finding out who the lucky winner is at the end of the month,” said PepsiCo-Jordan’s Marketing Manager, Areej Helou.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.