Ooredoo sponsors Adasa Festival

Ooredoo, the fastest network in Kuwait in 2016, reiterated its commitment towards youth with sponsoring the second edition of Adasa Festival, a festival established by the Ministry of State for Youth Affairs, which kicked off its activities last week in Sheikh Jaber Cultural Center in Kuwait City.

The festival aims at encouraging and supporting youth to display their artistic and creative work in different forms and fields, as part of the ministry’s agenda to raise cultural awareness among youth. The festival included a number of activities and workshops curated by Nuqat, a non-profit cultural entity, targeting a variety of subjects such as improvisation, acting, photography, filmography, and public speaking. The event will include musical performances by youth singers Ibrahim Dashti, Omar Afuni and Yousef Yaseen on Saturday evening starting at 8:00 PM, in Sheikh Jaber Cultural Center’s outdoor theater.

Commenting on the importance of this sponsorship, Ooredoo Kuwait’s Senior Manager of Sponsorships, CSR and Social Media Yousef Al-Shallal said: “We’re happy to be working with the Ministry of State for Youth Affairs for the second consecutive year in this cultural event, which sheds light on the importance of nurturing youth’s passion for arts and culture. Our sponsorship to this event comes in alignment with our deep-rooted valued of caring, connecting, and challenging, and we believe in our investment in youth today as one of the most important segments in society.”

Al-Shallal added: “This sponsorship activates our memorandum of understanding with the ministry, which we signed last year, and fulfils our promise to be a supporter of youth in Kuwait. We strongly believe in the importance of partnership between the private and government sectors to reach our common goals in enabling and empowering our youth.”