Nissan Al Babtain surprises all women on International Women’s Day

Press release

Published March 9th, 2017 - 10:59 GMT

During the event

To celebrate the International Women’s Day, Abdulmohsen Abdulaziz Al Babtain Co (AABC), the authorized agent of Nissan vehicles in the State of Kuwait, surprised its female customers purchasing a Nissan vehicle on Wednesday, March 8^th, with flowers as a token of appreciation for their achievements and contribution to all spheres of life.

This small gesture from Nissan Al Babtain aims at honoring women for their unquestionable contribution to society, as mothers, sisters, daughters, employees, artists, innovators, business and political leaders, doctors and in many other capacities in which females have achieved a great deal of success. This gesture also celebrates the acts of love, courage, strength and determination ordinary women demonstrate every single day.

On this occasion, Nissan Al Babtain extends its best wishes to all women, and in particular to its female employees and customers, who represent an important and growing customer base. The latest initiative falls under Nissan Al Babtain’s CSR commitment that aims at enhancing inclusion and celebrating all segments of the society.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.