Mashreq official bank sponsor for Gitex Shopper Spring 2015; every customer is now a VIP

Mashreq, UAE’s leading financial institution, today announced their sponsorship of Gitex Shopper Spring 2015, the largest consumer IT and electronics event in the Middle East that will be held at the Dubai World Trade Centre (DWTC) from the 1st - 4th of April, 2015.

Having re-defined the cardholder shopping experience at Gitex Shopper last year with the UAE’s first 0% Instant Easy Payment Plan, Mashreq promises to wow customers this time around with a suite of exclusive rewards and conveniences, that’ll make every customer feel like a VIP. For the 1^st time ever, Mashreq cardholders can ‘beat the Gitex Shopper queues’ through exclusive, Express Checkout counters. Need a  car drop home after a day of hectic shopping? That’s easy; just use Mashreq’s complimentary car drop service available at the venue. Don’t have a Mashreq card? No worries at all, apply and get your very own customized Mashreq credit card in just 30 minutes at the Mashreq’s Instant Card Kiosk.

And it gets better. Mashreq cardholders can choose to convert their purchases to 0% Easy Pay Plans of up to 12 months, instantly at the counter itself, across all leading electronics chains such as E Max, Jumbo, Jacky’s, Sharaf DG, Samsung and E city both at the Gitex venue as well as at their retail stores across the UAE. And in another market first, Mashreq is offering cash-back of up to 10% on purchases made through these 0% Instant Easy Pay Plans plus applicable Reward points on these spends, thus creating a ‘triple-dip’ benefit for its cardholders.

Nimish Dwivedi, Head of Payments, Mashreq said, “We are proud to partner with DWTC as the official bank sponsor for Gitex Shopper Spring 2015. Gitex Shopper is about offering customers value, convenience and a great shopping experience. This year we plan to achieve precisely that. We have rolled out the red-carpet for our cardholders with a Bigger, Better and Grander Gitex  Shopper Spring ‘offer’ designed to make every Mashreq cardholder feel like a VIP.

Hassan Mosafer, Exhibitions Director, Dubai World Trade Centre said, “This Gitex Shopper Spring promises to offer an unrivalled shopping experience with the latest gadgets and the best deals. We are pleased to have Mashreq as the Official Bank partner extending more rewards and benefits to our visitors.”

Mashreq cardholders simply have to SMS ‘Gitex’ to 4250 from their registered number during the period of Gitex to be eligible for the cash back offer. For further information, visit www.mashreq.com/gitex.