LG showcases new Washing Machines with enhanced performance and energy saving

LG Electronics (LG), a global leader and technology innovator in home appliances, and United Yousef Mohamed Naghi Company Ltd. announced the launch of its New Washing Machines equipped with the world first Inverter Direct Drive motor and 6 Motions technology. LG’s new Washing Machines offer Healthier and more Eco- Friendly performance with excellent washing results with larger capacity.

The Two Washing Machines a Front loader with13kg washing capacity and 8 kg drying capacity with true steam and a Top Loader with 18 Kg capacity, the largest capacity home using Top Loader, come in unique designs with innovative features catering directly to the needs of consumers in KSA market. LG, the world’s leading brand in the Washing Machine sector, continues to offer consumers the latest in technology and design.

 “LG’s washing machines boast outstanding performance, as proven by their high sales and excellent reviews in all around world,” said Mr. John Lee, President of LG Electronics in Saudi Arabia. “Now, we are focusing on offering added value to consumers’ daily lives through energy and water saving washers that also protects consumer health. This has been achieved through our outstanding technologies, such as the 6 Motions Direct Drive and Steam Technology. The high capacity washers not only reduce the washing cycles per week but also allow the house ladies to spend more time with their loved ones instead of spending on laundry”. We promise continue research and development of new technologies that will enhance and upgrade our customers’” lifestyles”

The “Direct Drive 6 motions” Washing Machines  brings home innovative concepts in the world of washing “No more Simple Washing” as the techniques or steps of hand washing resembling the 6 motions in the machine. The 6 motions in the machine are achieved only by Inverter Direct Drive. The combination of High speed processor for quality control, Inverter Direct Drive motor, new drum configuration and the new 6 washing motions results in 3^rd Generation Wash- giving high Washing performance, High Energy efficiency and increased caring for various fabrics. This new Inverter Direct Drive 6 motions washing machines present consumers with the opportunity to add their own personal flair and stand by their expressive creativity, Mr. Sanginn Lee, senior product manager for Home Appliances, added.

Mr. Hwang Unchul, Executive Vice President of United Yousef Mohamed Naghi Company Ltd. said, "Consumers are continuously looking for creative new products that serve a multitude of purposes, and this New Washing Machines with Inverter Direct Drive 6 Motions technology provide the versatility in innovation, washing performance and less washing cycle & we expect to meet the expectations of our sophisticated customers in the kingdom.

LG’s new front loader’s also provides consumers with great flexibility in storage. Uniquely, it has the standard dimensions from outside with large drum capacity inside. Consumers will delight in storage versatility and it can be stored in any washing area. The LG New washing machines boast a number of unique and convenient features that position it as a leader in its category with Inverter Direct Drive motor, Worlds first Inverter Direct Drive 6 motions technology, True Steam technology, with increased washing performance, durability of its motor, low noise and vibration and other additional features like, Allergy care, load sensing, baby care, delay start, auto start etc, which will make the customers an easy decision for its purchase. Currently these products are available in the market of Kingdom of Saudi Arabia, specialty stores and with all dealer channel stores.