Land Rover creates one-of-a-kind defender to mark two millionth production milestone

Press release
Published July 7th, 2015 - 07:53 GMT

Defender
Defender

Celebrating 67 years of iconic Land Rover production at the Solihull plant in the United Kingdom, a unique vehicle has been created to commemorate the manufacture of the two-millionth Series Land Rover and Defender, in the presence of an all-star cast of special guests who helped complete the momentous build.

The ‘Defender 2,000,000’ was publicly unveiled by Bonhams at the Goodwood Festival of Speed, which took place between 25 and 28 June, 2015. The bespoke vehicle will later be auctioned at a prestigious charity event held at the Bonhams auction house on New Bond Street in London on Wednesday 16 December, 2015.

In line with the Defender’s heritage, all proceeds will be donated to Land Rover’s humanitarian and conservation partners, namely the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation (BFF).

“For the past 67 years, the Series Land Rover and Defender have been the transport method of choice for explorers, charity organisations, farmers and even royalty. What started life as an agricultural workhorse has transcended the automotive world to become a worldwide design icon,” commented Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover. “Giving people the chance to buy this truly distinctive Defender to raise funds for the IFRC and the BFF is a befitting way to celebrate the key role the Defender has played in supporting our humanitarian aid and conservation partners over the decades.

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors - the sole and official dealer of Jaguar and Land Rover cars in Jordan - stated, “The ‘Defender 2,000,000’ serves as testament to the Land Rover brand’s unmatched luxury, powerful performance and unique ability to cater to the diverse needs of premium car connoisseurs throughout the globe. For nearly seven decades, Land Rover has proven time and time again to be one of the best luxury cars in the world.”   

The ‘Defender 2,000,000’ vehicle features a plethora of distinctive finishing touches. A map of Red Wharf Bay - where the design for the original Land Rover was first drawn in the sand - is engraved into the aluminium fender, which contrasts with the exterior Indus Silver satin paint. A unique ‘2,000,000’ badge sits on the rear of the vehicle, which is mirrored on the interior console. The design is finished with Santorini Black wheels and wheel arches, roof, door hinges, grille and mirror caps.

Inside, the leather seats also feature the ‘Red Wharf Bay’ graphic and ‘2,000,000’ logos stitched on the headrests. A bespoke aluminium plaque signed by everyone who helped to assemble the vehicle is fitted to the driver’s seat plinth. On the front and rear, S90 HUE registration plates - a reference to the first ever pre-production Land Rover, registration ‘HUE 166’ - complete this one-of-a-kind Land Rover Defender.

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. 

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. 

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Mahmoudia Motors

Established in Jordan in 1999 under the umbrella of Mahmoudia Group, Mahmoudia Motors is the sole and official dealer of Jaguar and Land Rover vehicles in the Kingdom. Providing the local market with premium luxury cars, Mahmoudia Motors is a name synonymous with innovation, unparalleled sophistication, powerful performance and unrivalled safety standards, positioning it as a leading dealership within the Jordanian automotive industry. Mahmoudia Motors is a customer-centric company, and over the years, it has been recognized by numerous prominent regional dealership awards for its exceptional customer service. The automotive group ensures its customers enjoy access to highly professional and qualified after-sales services through its state-of-the-art service centre, which is staffed by specialized and certified mechanics and technicians for each individual car brand.

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