Kidzania, Al Mawashi Partner to Bring Livestock Activity to the City!

Press release
Published January 24th, 2018 - 01:05 GMT

The partnership was recently celebrated at an opening event held in KidZania Kuwait on January 9, 2018.
The partnership was recently celebrated at an opening event held in KidZania Kuwait on January 9, 2018.

A brand new and exciting activity is awaiting children at KidZania Kuwait, the popular child-centric city, following its recent partnership with Al Mawashi - Kuwait’s leading livestock trading, and transport company.

The partnership was recently celebrated at an opening event held in KidZania Kuwait on January 9, 2018, and was initiated in line with KidZania’s and Al Mawashi’s shared vision to enrich children’s learning experience about meat processing and the livestock industry.

Al Mawashi introduced two separate establishments in KidZania giving kids the opportunity to partake in exciting activities within the role-play concept. The first establishment will allow them learn about meat processing and production in a simulated meat factory, while in the second one, they can opt to become a veterinarian, engine room engineer, or captain of a ship that transports livestock from Australia to Kuwait. These activities will be great additions to KidZania’s rich and diverse role-play portfolio and are testament to its commitment to inspire children to love learning in a playful and fun environment.

Alongside KidZania and Alshaya’s management team, the opening event saw attendance by Al Mawashi representatives.

Fernando Medroa, Vice President of Leisure and Entertainment at M.H. Alshaya Co., said: “We are pleased to successfully kick-start the year with a new industry partner on board. We’re excited to welcome Al Mawashi to our portfolio of activities and we are confident that this new addition will enrich our role-play concept by giving children refreshed activities to look forward to trying.” 

Chief Executive Officer of Al Mawashi, Engineer Osama Khaled Boodai said: “This partnership comes testament to Al Mawashi’s long history as one of the very first livestock companies in Kuwait and a leader in transporting livestock from Australia to the region. Through our recently introduced activities in KidZania, we’re excited to teach children all they need to know about the livestock industry – from meat processing to safe import and transport – all within our halal concept and high-quality standards of international factories.

Through its activities, Al Mawashi Establishment will also raise awareness among children on the “Halal Goodness” concept and safe meat processing, production and transport. Al Mawashi Establishment in KidZania is officially open and welcomes children between the ages of 4-14.

Background Information

Alshaya Group

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

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