Emirates NBD launches campaign to encourage customer focus on saving

Emirates NBD, a leading bank in the region, announced today the launch of a campaign to encourage customers to save more through greater focus on specific savings-related products.The campaign is in keeping with Emirates NBD’s objective to provide customers with tailored products that address their specific requirements, especially in the context of the current economic conditions.

Valid until the end of August 31, 2012, the campaign offers customers 350 opportunities to win a total of 7kg of gold,twoBMW X6and a Lamborghini

Existing and potential customers who open new accounts with AED 5,000, or set up Fixed Deposits with AED 10,000, will be eligible to get one entry into the monthly draw to win up to 7kgs of gold. Additional entries into the draw can be availed, upon increasing the balances on current, savings or call accounts by a minimum of AED 5,000 or multiples, or topping up existing fixed deposits by AED 10,000 or multiples.

Customers interested to participate in the draw for three luxury cars can do so by opening new accounts or increasing current balances by AED250,000.

Customers have access to a wide variety of products from Emirates NBD to enable them to save towards a secure future. Emirates NBD current accounts offer unparalleled access through the bank’s wide network of branches, ATMs, online banking and 24 hour call centre to carry out the transactional needs of customers. In addition to the above, the Value Account offers additional benefits such as interest, free insurance, free credit card and overdraft and other rewards. The online SmartSaver account enables customers to save easily in four main currencies and earn an attractive interest rate of up to 2.25%. The Emirates NBD Flexideposit and RegulaReturns provide customers with added flexibility and convenience in managing their finances.

“We are committed to developing products and services that meet our customers’ financial needs while delivering enhanced value, choice and convenience,” said Shekhar Krishnamurthy, Head of Liabilities & Wealth Management, Retail Banking, at Emirates NBD. “Given the recent economic changeand the green shoots being seen, we believe this is the ideal time for customers to start setting aside money for a rainy day, and save for a secure future.”

The campaign is open to individual customers from Personal, Priority and Business Banking segments, while non-individual retail banking customers can only avail of the draws on the luxury cars.

Emirates NBD recently launched a public service initiative Pay Yourself First which urges salaried individuals to take a pledge to ‘Pay yourself first’ and set aside money for saving upon receiving their monthly incomes.