Dubai Tourism and Huawei CBG Join Forces to Position Dubai as a Must-Visit Destination

Press release

Published January 24th, 2018 - 09:09 GMT

Issam Kazim, CEO, DCTCM and Gene Jiao, President of Huawei CBG, Middle East & Africa at the signing ceremony.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Huawei Consumer Business Group (CBG) have signed a Memorandum of Understanding (MoU) to unite their efforts in positioning Dubai as the destination of choice for tourists from Middle East, Africa, and China.

The MoU was signed by Mr. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Mr. Gene Jiao, President of HUAWEI CBG, Middle East & Africa to support the strategic tie up between DTCM and Huawei CBG to various activities.

Under the terms of the MoU, HUAWEI will work with Dubai Tourism to create awareness of Dubai’s local culture and heritage across Middle East, Africa, and China. Huawei will share Dubai Tourism information, images, videos, events information, online booking/ order services, with travelers (tourists, businessmen, residents) to provide a convenient and seamless online experience in Dubai.

Mr. Issam Kazim, CEO of DCTCM said, “We are fully committed to raising consideration of Dubai as the destination of choice for global travelers and constantly seek exciting opportunities to reach new audiences. This MoU with Huawei will help us achieve that goal by increasing awareness of Dubai’s key selling points including local culture and heritage, gastronomy, retail, entertainment and adventure across Middle East, Africa, and China travelers and offer next-generation experiences that inspire people to visit and return to Dubai.”

Mr. Gene Jiao, President of HUAWEI CBG, Middle East & Africa commented, “At Huawei, we share the same vision as that of Dubai- to continuously innovate. The MoU underlines our shared vision with Dubai Tourism to establish Dubai as a global business and leisure hub. This partnership will help redefine traveler experience in Dubai with cutting-edge technology and service excellence.”

Through this collaboration, users will also get access to Dubai images from DTCM photo bank as online themes, screen locks gallery on Huawei devices. Further, Dubai Tourism and Huawei will develop built in features in Huawei EMUI OS which will help tourists to explore Dubai in a smarter way.

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. Huawei has a long-standing legacy with Dubai Government entities, and is an ongoing supporter of the UAE Government’s initiatives. With a legacy of innovation, Huawei has been growing from strength to strength in the Middle East, and today ranks #2 in the smartphone market share in the region. This partnership will further broaden Dubai’s offering across events, attractions, infrastructure and services to city’s travelers.

Background Information

Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.

Company Profile

Huawei

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.