Dubai Customs and Group 63 launch safe driving campaign at City Walk

Press release

Published May 28th, 2014 - 11:09 GMT

Al Bawaba

Dubai Customs is launching tomorrow Friday a safe driving campaign in collaboration with Group 63 AMG club at City Walk, Dubai.

The awareness drive, which will run from 9am to 11pm, aims to disseminate the concept and culture of safe driving on roads. Ten Mercedes 63 AMG cars will be aligned across the front façade of the City Walk. Each of them will bear educational messages inciting drivers to drive safely. Dubai Customs officers will be present to answer the public enquires about the campaign.

Dubai Customs invites ever body to stop by the City Walk to learn more about this activity.

“DC has chosen Group 63 AMG club to join the campaign due to the club’s good reputation amongst the youth within the UAE and even in some GCC countries,” said Khalil Saqer, Director, Corporate Communication Department at Dubai Customs.

Founded by a young Emirati, the Group 63 AMG is a club that consists of 1,182 owners of Mercedes AMG 63 series models, with a total market value worth AED 520 million.

Background Information

Dubai Customs

Dubai Customs is one of the leading government departments taking part in enhancing sustainable development and promoting Dubai’s image worldwide, turning it into a principal capital, business and tourism destination, as it facilitates smooth movement of legitimate trade and leverages economic and social development, the matter which is consistent with its slogan stating "gateway to Dubai’s prosperity", because prosperity is usually based on free trade through a safe, fast and practical environment to meet the needs of people and adapt to their requirements. This in addition to DC’s main role to protect society and borders against those who try to smuggle prohibited substances to or through Dubai threatening the community safety and security.