du goes dark – for Earth Hour

Press release

Published March 26th, 2017 - 10:57 GMT

du goes dark – for Earth Hour

In line with its ongoing support of sustainability initiatives, du fliped the switches and went dark for Earth Hour, and encouraged customers to do the same at home between 8:30 and 9:30 pm in support of the #ChangeClimateChange movement.

“Energy conservation is a major part of our sustainability initiatives, and we are proud to support Earth Hour, and encourage our customers to do the same, year after year,” said Hala Badri, Executive Vice President, Brand and Communication, du. “One small flip of the light switch, on a mass scale, can have a significant impact on energy conservation.”

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.