Burgan Bank launches a full-fledged Community Campaign entitled ‘ENGAGE’ – To touch more Lives with Hope

In pursuit of its utmost commitment to the community and the nation it operates in, Burgan Bank formally announced today the launch of its full-fledged community campaign entitled ‘ENGAGE’ – Together to be the change. The campaign is designed to reach out to the wider communities by partnering with governmental entities and organizations, in an effort to ultimately focus on all segments of the society that would require the private sector’s diversified support.

After an in-depth research, the bank successfully refurbished its Corporate Social Responsibility Strategy which now intends to advance not only to a few, but to all segments in Kuwait that require specific aid and support from the bank.

The recent announcement reaffirms Burgan Bank’s ongoing dedication to serve and uplift the welfare of the entire society, through sponsorships, facilitation of necessities, and nationwide programs that create awareness of a specific topic. The renewed campaign will also shed light on important aspects surrounding the youth, people with special needs, cultural, social, the less advantaged, those with life threatening illnesses, and many more through substantial contributions for improved living and ground level engagement.

Commenting on the launch of the ‘ENGAGE’ Corporate Social Responsibility campaign, Fahad Al Reshaid Marketing Communication Unit Head at  Burgan Bank  - said: “Empowering the community at large has always been Burgan Bank’s core social responsibility focus. ENGAGE’s key principle reflects the bank’s commitment to the development of the Kuwaiti society and its various needs, through corporate volunteering and ensuring viability through sustainability. At Burgan Bank, we believe in the act of giving and positive contributions to ensure the overall wellbeing of the society.”

Al Reshaid added: “The ENGAGE campaign is expected to initiate several programs in collaboration with different segments while creating a successful interdependence with relevant organizations this year. We look forward to integrating our newly developed campaign in the hopes that will it change people’s lives and help raise awareness to build a stronger social fabric in Kuwait.”

Burgan Bank’s approach to Corporate Social Responsibility begins with a vital principle that as a Kuwaiti financial institution, its conduct and policies should be aligned with the needs and interests of the Kuwaiti society and customers.