Anghami increases content for Ramadan

Anghami, the music streaming company in the Middle East and North Africa region, is offering additional content specifically tailored for the Holy Month.

The content includes religious and spiritual songs and Anasheeds by Muslim singers, Quranic recitals and Duaa' by world famous Sheikhs, themed songs from Ramadan television blockbusters, cooking, and workout content. 

Elie Abou Saleh Anghami's commercial director, said: "Anghami's triple digit year-on-year growth has attracted an audience of various tastes. We have seen 63% rise in religious content streaming in the GCC and Egypt. There is also 123% growth in workout content streaming and 110% upsurge in cooking content.

"Brands are working to connect with their consumers during this period, celebrating love, family, and many of the other Arab values that are underscored during the Holy Month."

In 2016, Anghami recorded that in the GCC and Egypt there was a 110% increase in content consumption on select topics during Ramadan, such as religious, workout and cooking content. 

While 50% of the consumption on Anghami remains from the mainstream libraries, the remaining and growing 50% is for Ramadan content and customised playlists for the Holy Month. Saudi Arabia, UAE, Egypt and Kuwait take up to 70% share of traffic in Ramadan.

Source: (ITP.net)