ADIB and Etisalat partner to launch Co-Branded Card

Abu Dhabi Islamic Bank, a top-tier Islamic financial services institution, announced today that it had partnered with Etisalat, the largest telecommunications company in the UAE, to bring the first Islamic telecom reward payment card to the UAE.

The new ADIB-Etisalat cards, available in Classic, Gold and Platinum, will be packed with attractive features and Etisalat related benefits. They will offer cardholders best-in-market sign up and Etisalat ‘MORE’ Reward points.

Commenting on ADIB’s long standing partnership with Etisalat, Sarvesh Sarup, Head of Retail Banking at ADIB, said: “We are delighted to extend our partnership with Etisalat and launch the UAE’s first Islamic telecom co-branded card. At ADIB, we aim to build partnerships with strong and respected brands to provide exceptional value to our customers and to enrich their banking experience. ADIB and Etisalat’s innovative partnership is driven by a high degree of collaboration and technical integration between two powerful brands. With this new card, we offer our customers a rewarding experience that helps them connect with their loved ones as loyalty points gained through the card’s usage can be converted to talk time, amongst other redemption benefits.”

Matthew Willsher, Chief Marketing Officer at Etisalat said: “Developing new partnerships is key to our strategy of innovating exciting ways to reward our customers. We are excited about the new ADIB-Etisalat card, designed to add value by combining Etisalat’s unique MORE points programme with the benefits of ADIB’s covered cards.”

“Etisalat and ADIB share a strong corporate relationship. We jointly launched the ADIB *161# USSD service last year. ADIB is keen to utilize the latest technology to enhance customer experience and that makes the bank a natural choice for this co-branded card,” added Willsher.