ALBAWABA - Kim Kardashian, an American media personality, announced a cooperation with Israeli company Irani Corp to open a number of stores across Israel.
Kim Kardashian said that the online sales will begin on Nov. 10 and plans to launch up to 15 stores across different locations by 2026.
SKIMS, the lingerie and loungewear brand, will be available on Nov. 10 through Factory 54’s online platform.
In December, will start in-store spaces at selected Factory 54 outlets. Next year, it will fully open two SKIMS stores: one at Glilot Mall and the second in Ramat Aviv Mall, as reported by Ynet news.
Kim Kardashian is wearing SKIMS. (Instagram)
About SKIMS:
SKIMS is a fashion and apparel brand co-founded by Kim Kardashian in 2019, originally launched as a shapewear line and since expanded into loungewear, swimwear, activewear, and even menswear. The brand is known for its inclusive sizing, offering a wide range of sizes and shades to suit diverse body types and skin tones, and emphasizes “solutionwear” designed to fit and flatter rather than just look stylish.
SKIMS has grown rapidly, leveraging Kim Kardashian’s global influence, limited-edition product drops, and social media marketing to create high demand. Its success lies in filling a gap in the market for fashionable, body-inclusive shapewear and comfortable essentials, making it a standout brand in the modern fashion landscape.
Kim Kardashian is wearing SKIMS. (Instagram)
