Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud's Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit. Initially launched in the UAE, the AI-driven solution completely reimagines the omnichannel customer journey. Built on Google Cloud’s robust AI infrastructure and powered by ...