SAP SE (NYSE: SAP) announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP is recognized in the 2026 Gartner® Magic Quadrant™ for Personalization Engines. SAP Engagement Cloud now brings SAP’s trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities. SAP Engagement Cloud also incorporates AI‑enabled insight to support responsible, efficient scaling of personalized engagement. The ...