The National Bank of Bahrain (NBB) has officially launched the Customer Experience Programme, a strategic initiative designed to further strengthen the Bank’s culture of service excellence and reinforce its customer-first mindset across the Group. The programme focuses on further empowering employees with enhancing their skills, insights, and emotional intelligence to translate customer centricity into everyday practice. Commenting on the occasion, Abdulla Buali, Group Head of Client Experience Strategy at NBB, said, “At NBB, customer experience has always been a mindset that defines how we operate as one organisation. Through this ...