Horrifying video: Mexican Valeria Marquez shot dead during TikTok livestream

Published May 15th, 2025 - 06:50 GMT
Valeria Marquez
Mexican influencer Valeria Marquez shot dead during livestream on TikTok. (Social media)

ALBAWABA - A Mexican influencer was shot dead while livestreaming on TikTok, while a video of the incident went viral on social media, causing panic among her fans.

Mexico's state prosecutor's office said that Valeria Marquez, 23, was killed when a man entered her beauty salon in Guadalajara city, and "fired a gun at her".

The motive for the deadly shooting is still unknown, Mexican authorities revealed. However, an investigation suggested the case could be regarded as a femicide (killing based on gender), the Jalisco state prosecutor's office further mentioned regarding the crime.

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Footage went viral on social media showing Valeria Marquez, who is followed by around 200,000 people on TikTok and Instagram, sitting at a table holding a stuffed animal at her beauty salon in the suburb of Zapopan while doing a livestream on the TikTok app.

After she was shot, another person closed the livestream after taking the phone. The crime has caused a wide echo online, with fans calling for strict punishment against the perpetrator.

Some websites in Mexico revealed that a man convinced the TikToker that he wanted to get her a gift, and suddenly opened fire, leading to her death. 

Police arrived at the scene around 18:30 local time and confirmed the Mexican influencer's death, while the name of the attacker was unrevealed by Mexican authorities.