Zebra Technologies, the global supplier of on-demand printing solutions, has extended its PartnersFirst suite of channel programmes, with the launch of the new Technology Partner Programme in support of its double-digit growth goals.
The scheme is aimed at companies whose products and services are complementary to Zebra’s. Technology Partners do not typically resell Zebra printers, but deliver value through application software and professional services, and recommend the purchase of the Zebra brand when developing their overall solutions. They include Independent Software Vendors, System Integrators and Alliance Partners.
The programme offers a range of technical, sales and marketing benefits to participants, including technical assistance, access to custom application support and access to latest software and firmware tools to allow efficient and effective integration of Zebra products with specific software solutions.
Also, programme members will benefit from ‘PartnersFirst matchmaking’, where Technology Partners can pair up with and be referred to the extensive Zebra hardware reseller network, in targeted geographies and vertical markets, in order to provide an integrated solution to the end user customer. Enrolled Technology Partners’ market and product expertise will be promoted by Zebra to the marketplace and partner community.
“The Technology Partner Programme will create loyalty among partners who influence or recommend Zebra products as part of an overall solution,” said Paul Garner-Evans, regional sales manager Middle East, Africa and India for Zebra Technologies. “Companies are increasingly looking for integrated solutions from independent providers, particularly those businesses serving fast growth markets, such as the postal market and the retail sector. Joining the scheme means that partners can get the best out of their relationship with Zebra and see a faster, greater return on investment. PartnersFirst now caters for an even broader spectrum of partners and the new programme represents true value-add from a mutual relationship.”
Companies wishing to join the Technology Partner programme are invited to apply online at www.zebrapartner.com, or for more information, visit www.zebra.com.
About Zebra Technologies
Zebra Technologies Corp. (Nasdaq: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, ‘smart’ label, receipt, and card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service.
The company has sold more than five million printers, including RFID printer/encoders and wireless mobile solutions, and also offers software, connectivity solutions and printing supplies. Information about Zebra bar code and RFID products can be found at http://www.zebra.com.
Zebra Technologies Europe Ltd, headquartered in the United Kingdom, provides product and speciality label sales and support, including oversight of offices in Benelux, France, Germany, Italy, Poland, Spain, Sweden and the United Arab Emirates.
