Visa International, the world’s leading payment organization, announced the launch of its "Summertime and the Winning Is Easy" campaign, a national promotion held between May 15th and June 30th that grants Visa cardholders across Lebanon the opportunity to win fantastic prizes every time they use their Visa or Visa Electron cards.
No coupons are needed for cardholders to participate, as member banks will be tracking each entry made on each Visa card, so the user’s names are automatically entered into the draw. One purchase equals one entry, so the shoppers’ chances to win one of the many fantastic prizes that this campaign has to offer increases with the frequency of their card usage.
The prizes for this campaign are many, including US$ 1500 gift vouchers from Aishti, US$ 750 gift vouchers form Skaff and US$ 700 gold memberships at Edde Sand.
Commenting on the campaign, Mr. Said Shuqom, Visa International General Manager for the Levant said, “Visa recognizes that every market is unique, therefore we are proactive in providing innovative services and campaigns that are tailored for the Lebanese community. Visa has over 17,000 merchant outlets and over 13,000 electronic point-of-sale merchant outlets across the country, so that Visa cardholders can easily use their card at their favorite stores. We hope that this campaign will serve to create a new lifestyle habit for daily shoppers as they witness the full rewarding experience of electronic payment services."
Mr. Said further stated, "The goal of this campaign is to demonstrate the many advantages that shoppers enjoy when using their Visa card for everyday purchases. Visa cardholders believe that Visa is a reliable method of payment to use for both daily expenditures and traveling as it is widely accepted around the world. That is why Visa is all you need as a consumer.”
About Visa International
Visa International is a partnership of 21,000 member banks. These banks have issued over a billion Visa cards worldwide on which US$4 trillion per year is spent across over 150 countries.
Visa’s role is to provide payment solutions for its member banks, enabling them to issue cards and process merchants’ Visa card transactions. The Visa products issued by the banks are safer, more convenient and more efficient than cash. Furthermore, they help to bring people into the banking system and to increase the funds available for commercial loans, the lifeblood of a growing economy
