With the growing interest in Motor sports, Formula Palmer Audi’s Viktor Jensen gets another boost from GAC who has signed an agreement to sponsor him. GAC is a global shipping, logistics and marine services group with headquarters in Dubai.
The Formula Palmer Audi series has proved to be a launch pad for drivers to demonstrate their talents on a level playing field to step up to Formula 3000, Formula 3 as well as onto Formula 1. The cars reach top speeds of 170mph and look and sound exactly like F1. GAC customers can look forward to experiencing the same thrill of speed and exhilaration of Formula Palmer Audi (FPA) racing as GAC gears up for its debut in the motor racing world with its sponsorship of FPA’s top performer, Viktor Jensen.
Viktor had a promising start to his professional racing career when he became the youngest ever winner in the FPA, at just 16. He also won the rookie trophy in his first season and finished third in the FPA Trophy last year. In May this year, Viktor drove the fastest lap of the day in the official test day to launch the FPA Championship 2006. His record time of 1:41:42 was 6/10ths of a second ahead of his closest rival.
As GAC Logistics' newly appointed brand ambassador, the 18-year-old Iceland native will devote ten days in 2006 to GAC for publicity and endorsement which include special track days where GAC customers will have the opportuntiy to run through the exhilaration of driving Viktor's 300bhp Audi turbo-charged single-seater and experiencing first hand the thrill of motor racing.
Bill Hill, Group Vice President for Logistics, said, “This most recent sponsorship deal reflects GAC Logistics' goal to use sport as a key brand-building platform and is a strong extension of its on going commitment to the world of sports. So far, GAC Logistics’ sponsorship has concentrated predominantly on football and golf so this deal with Viktor represents our entry into a new field of sports marketing. Success on the track depends on reliability, precision, teamwork and speed, values that GAC Logistics deliver to our customers every day”.
This sponsorship also opens up business opportunities in a highly specialised niche area, as GAC can look forward to handling the logistics for companies and other sponsors involved in the FPA circuit.
GAC Logistics earlier signed a shirt sponsorship deal with English football club Crystal Palace extending over the next two English football season ending June1, 2008.
About the GAC Group
The GAC Group (GAC) is the world’s largest independent shipping, logistics and marine services provider, with over 230 offices worldwide.
Estabished in 1956, GAC’s core business covers three key areas – shipping, logistics and marine services. The GAC brand reflects value for money, quality, continuity, innovation and global reach.
GAC employs more than 6,000 people worldwide. The GAC Group corporate head office is in Dubai, in the United Arab Emirates.
For more information about GAC, visit www.gacworld.com
About GAC Logistics
GAC Logistics specialises in a full range of supply chain and logistics solutions. These include air and sea freight, warehousing and distribution, road transportation, project logistics, global marine logistics, and international moving and courier services.
GAC Logistics operates an integrated worldwide network, serving international manufacturers, distributors and retailers from the fast moving consumer goods (FMCG), textiles, pharmaceutical, automotive, electronics, and entertainment, as well as oil and gas industries.
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