Offering Mirinda fans across the Gulf a more enhanced orange flavor, PepsiCo International today announced the launch of its newest member of the family – Mirinda Vitamin C.
Guaranteed to be the best tasting Mirinda Orange so far, the new drink is set to invigorate the flavour category. Featuring a smoother, richer taste, Mirinda Vitamin C is a direct result of consumer interaction and is sure to be an instant hit with consumers looking for a thrilling, more intense orange flavour.
"Based on extensive market and product research conducted throughout the region, PepsiCo International continues to offer beverages that their consumers desire,” stated the Mirinda Marketing Manager for the Arabian Gulf Region. “The launch of Mirinda Vitamin C reflects our ability to connect with our consumers and satisfy their every need.”
The addition of Vitamin C to Mirinda Orange is expected to attract a large number of consumers, thus capturing significant market share throughout the UAE.
The launch of Mirinda Vitamin C is a part of PepsiCo International’s ongoing efforts to provide enhanced flavours and better options to its consumers throughout the Middle East.
About Pepsi
Pepsi Brands are the number one soft drink range in the Middle East, where they outsell the nearest competitor by 3:1. The company has operated continuously for over 40 years offering a range of quality products – Pepsi, Diet Pepsi , Mirinda, 7UP, Diet 7UP, Mountain Dew and Shani – through a regional network of 27 exclusive Pepsi franchise bottlers.
